“Earlier this year, McKinsey reported that 80% of luxury sales are now influenced by online.This is a staggering figure, and clearly highlights the important role digital now plays within a luxury purchase. It might be surprising, then, to know that digital revenue at the majority of luxury brands still contributes little in comparison to other sales channels.”

The author outlines the reasons why luxury brands should be fully embracing Digital Transformation. Recommended focus should be on brand engagement, customer insights and footprint.

The article: Why luxury brands need digital transformation