“Cord-cutting is on the rise, as 1 in every 3 households don’t subscribe to traditional pay-TV subscriptions. While that might cause panic for television networks, shows, and brands, not all hope is lost. In fact, the increase in cord-cutting opens up new avenues for connecting with viewers. And sports franchises are doing an exemplary job of leading the digital transformation charge. Here’s how they’re engaging with fans in the digital age.
Professional sports are utilizing the latest digital trends in many ways to improve the games, but also the fans’ experience. Read about how data analytics, social media, chatbot, ticketing experience, etc. are used in sports industry.
The article: The digital transformation of professional sports0