Digital Transformation Hub

Oct 11 2018 < 1

The digital transformation of Accent Group: A retail case study

In a recent Econsultancy report, Digital Transformation in the Retail Sector, most retailers indicated that they were well on their way toward achieving key goals of digital transformation.

Yet evidence of changes in the retail customer experience are difficult to find. Most aspects of retail shopping haven’t changed much in the past five years.

A very detailed Digital Transformation case study for retail industry based on Australian leader in the retail and distribution of performance and lifestyle footwear.


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