“Leatherhead FC is using artificial intelligence tools to check out rivals and analyse player performance, but the biggest benefit of the project went beyond just the data… In a pioneering experiment, Leatherhead is working with technology giant IBM to see how the firm’s Watson technology can be used to improve player and team performance. The idea is to show that digital disruption isn’t just something for the boardroom. Tech is already altering football: goal-line technology and video-assisted replays are giving referees a third eye during football matches. And off the pitch, managers are using video and big data to assess player performance – and now even artificial intelligence (AI) is being used to help clubs make big decisions.”

Read about how digital trends influence sport; a digital transformation success story about the use of Artificial Intelligence in Football.

The article: Technology in sport: How artificial intelligence is helping one football club to make game-changing