Digital Transformation Hub

Apr 8 2019 < 1

The CMO’s Role Changes Amid Digital Transformation

“Marketing departments have been struggling for years with digital transformation, but marketing leaders cannot afford to stand idly by while the process happens around them, Forrester Research cautions in a new report.
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The CMO’s Role Changes Amid Digital Transformation
Sep 15 2018 < 1

Transforming The Transformative: The CMO’s Role In Leading Digital Transformation

The success of marketing’s DX initiatives hinges on the ability of the chief marketing officer (CMO) and marketing leaders to master the right balance of technology and business capabilities. The
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Transforming The Transformative: The CMO’s Role In Leading Digital Transformation