“Digital transformation is the headline driver in most enterprises today, as companies realize that in order to stay relevant, engage current and new customers and thrive, they need to constantly reevaluate their technology stack. 

Unfortunately, real transformation is an intensive process that is neither easy nor smooth. Digital transformation tends to take place reactively, whether it’s in response to losing a customer as new competition arises or as a way to manage issues. 

But reactive digital transformation tends to be unsustainable because without a real strategy no one knows what they are trying to change and why. The “why” needs to evolve from what the customer expects and what can be implemented in order to retain business.

In a data-driven age, digital transformation needs to ensure that customers can access what they need, when, how and where they want, while still keeping their information safe. The fundamental structure of how data is gathered, compiled, used and distributed needs to evolve.

As new competitors arrive with the latest greatest new age disruptive technology, companies must deal with their legacy debt and the associated costs which prohibit quick upgrades to systems and processes (not to mention the critical retraining of staff).”

The article: Tackling digital transformation proactively — before a crisis hits