“In a Q&A, Nate Nichols and Anna Schena Walsh of AI-based analytics vendor Narrative Science talk about how data storytelling can make analytics accessible to business users.
Storytelling using data is helping make analytics digestible across entire organizations.
While the amount of available data has exploded in recent years, the ability to understand the meaning of the data hasn’t kept pace. There aren’t enough trained data scientists to meet demand, often leaving data interpretation in the hands of both line-of-business employees and high-level executives mostly guessing at the underlying meaning behind data points.
Storytelling using data, however, changes that.
A group of business intelligence software vendors are now specializing in data storytelling, producing platforms that go one step further than traditional BI platforms and attempt to give the data context by putting it in the form of a narrative.
One such vendor is Narrative Science, based in Chicago and founded in 2010. On Jan. 6, Narrative Science released a book entitled Let Your People Be People that delves into the importance of storytelling for businesses, with a particular focus on storytelling using data.
Recently, authors Nate Nichols, vice president of product architecture at Narrative Science, and Anna Schena Walsh, director of growth marketing, answered a series of questions about storytelling using data.0