“Research shows the value of meeting these demands. Customers who shop at Sainsbury’s both online and in-store spent 2.4 times that of customers who shop exclusively in-store. Sainsbury’s has responded to this trend by introducing delivery app Chop Chop, the Click & Collect scheduled collection service and SmartShop, a new in-store app that lets users scan their products as they shop and then skip the checkout queues, but the supermarket has also had to upgrade a vast legacy estate.

A great insight into the Digital Transformation efforts of one of the largest supermarket chains in the UK. Clodagh Moriarty, the Chief Digital Officer, presents solutions such as delivery app Chop Chop, the Click & Collect scheduled collection service and SmartShop, a new in-store app. Read about efforts in areas such as cross-brand shopping, digital loyalty and personalised real-time offers. A recommended read.

The article: Sainsbury’s CDO unveils vision for future of shopping