“Let’s start by defining “Digital Transformation.” If we do not have an agreed upon definition, we certainly will not agree upon how to overcome the obstacles! But, agreement on this definition is not so simple. A web search for the definition of Digital Transformation will find thousands of sites offering their definitions – and as you would expect, they are not all the same. Some definitions are technical and simple – using digital technology, mobile, etc. Others include digital technology and business model changes.
The author presents the key obstacles to a successful digital transformation; perspective, ecosystem and integration.