“Amid a paradigm shift in retail management, companies have been under growing pressure to pursue digital transformation and adopt Big Data-related business models. Among the consumer-driven firms that have embraced such path early on is global sports giant Nike. The US-based athletic and sportswear maker began investing several years ago on initiatives aimed at building data analytics capabilities to help the firm gauge consumer needs better. And in the recent past, strategic acquisitions formed a key element of the strategy.
An article about a digital transformation success of a global sports industry giant Nike.
The article: Nike steps up direct-to-consumer push0