“Ian Rogers, the first ever chief digital officer of the LVMH group, on why he hates the word “digital” and his very tricky job: matching the luxury online customer journey with the pampered, indulgent experience IRL.”

LVMH is is a French multinational luxury goods conglomerate headquartered in Paris. Read about their Digital Transformation success, as presented by their CDO Ian Rogers.

The article: LVMH’s digital transformation is a €40bn success. Meet the former Apple exec in charge