Digital Transformation Hub

Nov 13 2018 1 min

LVMH’s digital transformation is a €40bn success. Meet the former Apple exec in charge

“Ian Rogers, the first ever chief digital officer of the LVMH group, on why he hates the word “digital” and his very tricky job: matching the luxury online customer journey with the pampered, indulgent experience IRL.”

LVMH is is a French multinational luxury goods conglomerate headquartered in Paris. Read about their Digital Transformation success, as presented by their CDO Ian Rogers.

The article: LVMH’s digital transformation is a €40bn success. Meet the former Apple exec in charge

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