“New technologies shift consumer expectations, challenge norms, and put pressure on organizations to respond. The pace can be bewildering. For organizations—from grocery chains to advertising agencies—hoping to remain viable, the litmus test is adaptivity, agility, and innovation. It’s not about bracing for a tidal wave, it’s learning how to surf. This piece provides a starting point for understanding the digital transformation journey better and creating an effective digital transformation strategy.”

The article: How Digital Transformations Succeed