Designing experiences for flow and continuous motion is an emerging trend in its infancy. Designing organizations for flow is not even being conceived of by most, and yet it is a foundational element for delivering the optimal user experience. We manage our resources including data, ideas and innovation, communications, expertise and even colleagues the same way as we do our customers, amassing them and bringing them to a standstill before processing and releasing them again. This must change.

A very interesting article on the importance of the customer flow design in the retail industry as the important part of the Digital Transformation.