“The evidence is piling up that organization-wide digital transformation is challenging for many organizations. Companies are beginning to report high failure rates for digital transformation, similar to failure rates for large-scale transformation in general. There are too many legacy systems, too much technical debt, and too many functional and business unit data silos to overcome. In the early days of discussions about digital transformation, it was common to paint a broad picture of what digital transformation might accomplish.

The importance of Customer Experience for any Digital Transformation effort is the key message of this informative article. Financial services industry is highlighted as an example.

The article: Digital Transformation Should Start With Customers