“Artificial intelligence, automation and big data are all becoming essential parts of companies’ digital transformation — the integration of modern technology into all areas of the business, changing how they operate and deliver value to customers…The world of sports is a great place to look for concrete, successful examples.”

How are Digital Transformation trends such as AI, automation and big data used in professional sport? How can DX help with fan experience? A recommended read.

The article: What Pro Sports Can Teach Us About Digital Transformation