“With innovation, new technologies are being continually integrated into retail channels. While this is great for customers, the question looming large in the minds of retailers is “how does one effectively measure the impact of this innovation?””

Excellent article about Digital Transformation in Retail industry. Interesting facts from various research papers included. A very useful list of KPIs compiled and presented.

The article: Digital Transformation in Retail (Part 1): Measuring the Power of Experiences