“By now, most companies in the Gulf region understand the necessity of going digital. After all, 82 percent of the region’s population already owns smartphones. Yet despite this awareness, progress on digital transformations among companies in the Gulf Cooperation Council (GCC) has been limited, at best. Some companies have tested the waters, while others have moved more aggressively but haven’t scaled their programs. Many companies, however, are still sitting on the sidelines wondering how to move from strategy to action.”
An excellent overview of the regional Digital Transformation efforts. Current challenges are analysed and recommendations for going forward are presented.