“At a very basic level, the answer is simple: The much-used term simply means adapting an organization’s strategy and structure to capture opportunities enabled by digital technology. This is not a new challenge—after all, computers and software have been around for decades and have brought changes both to products and services and to how we make and deliver them. But the point the SVP was making is that it has become increasingly difficult for a company to translate that answer into an action plan. Computers today can fit in your pocket or on your wrist, and the software applications that run on them increasingly enable the automation of tasks traditionally done by humans (such as managing expenses), the virtualization of hardware, and ever more targeted product and service customization.”

A great article by INSEAD professors of strategy and management. The DX does not need to be disruptive. The keys to success are focus on customer needs, organizational flexibility and incremental change. Companies covered; Galeries Lafayette, Maersk, Aeroflot, G7, Marriott, TUI, Mastercard, ING, etc.

The article: Digital Doesn’t Have to Be Disruptive