“Telcos need to rewire themselves to work in agile ways and make data-driven decisions to keep up with customers’ increasing demands for simple digital experiences, among other challenges… We believe operators not only can detect and meet these demands, but also that they must meet them to keep up with increasing competitive pressure. Our research shows that operators that get this right both get ahead of customer requirements and drive a 30 to 50 percent cash-flow improvement through revenue acceleration and cost optimization. And these companies are digitizing and using analytics across their organizations to get there.”

Five key building blocks discussed in this very informative article by McKinsey; Ambition, Customer Journeys and Use Cases, Engine, Operating Model, and Capabilities, talent and culture.

The article: The building blocks telcos need to create their digital-and-analytics DNA