Digital Transformation Hub

Nov 19 2018 1 min

Customer Journey Maps: The North Star to Digital Transformation

“Diving right into digital transformation can tempt any leader, but a lack of architecture might mean failure. Here’s the most important step to take before starting out.”

An article about the importance of Customer Journey Mapping for the Digital Transfomation. Reports from Capgemini, Adobe, Econsultancy, etc. cited. A very interesting read.

The article: Customer Journey Maps: The North Star to Digital Transformation

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