Digital Transformation Hub

Sep 15 2018 1 min

Transforming The Transformative: The CMO’s Role In Leading Digital Transformation

The success of marketing’s DX initiatives hinges on the ability of the chief marketing officer (CMO) and marketing leaders to master the right balance of technology and business capabilities.

The author discusses a role of CMO in the DX. The arguments for CMO leading the DX instead of CIO presented. References to various relevant researches included.

The article: Transforming The Transformative: The CMO’s Role In Leading Digital Transformation

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