“In February 2019, BBVA USA’s parent company disclosed in its earnings presentation that BBVA USA’s branch productivity increased by 40 percent over two years, making the regional bank one of the fastest growing in its segment. Underlying such dramatic growth is a solid understanding that, for branches to reach their full potential in the 21st century, a strategy that blends the best of human touch and digital is essential. In this occasional series, we’ll take a look at how BBVA USA’s Head of Retail Banking Çağri Süzer has directed such notable results and the specific tactics that laddered up to the success of his Retail branch network. In this first story, we’ll review the ways in which digital transformation adoption became a strategic imperative for each of the bank’s 642 branches and its more than 3,700 branch employees.”

The article: BBVA USA Retail Banking Best Practices: Digital Transformation is a Strategic Imperative