Stephan M. Liozu, Ph.D. (www.stephanliou.com) is chief value officer at Thales Group (www.thalesgroup.com) and  founder of Value Innoruption Advisors (www.valueinnoruption.com), a consulting boutique specializing in value-based pricing, digital pricing, and industrial pricing. He is also an Adjunct Professor and Research Fellow at Case Western Reserve University. He is the author of nine pricing books and is a frequent keynote speaker at industrial, pricing, and digital conferences.