Digital Transformation Hub

Oct 4 2019 1 min

An Open Letter To CEOs Pursuing Digital Transformation

“As I’ve worked with large enterprises over the last five years on their digital transformation efforts, clear patterns have played out. Some things vary across categories and depend on a company’s starting place — but successful digital transformations usually share specific traits that translate across industries. What makes a digital transformation effort successful? What actually accelerates a company’s innovation, expands its business and disrupts industries? It often boils down to a few core issues.

Great practical advice from the Global Digital Transformation Strategist at Apigee (Google). Written in an unusual way, the article highlights the fact that DX is not a technology transformation; whereas the technology is the key enabler, the real transformation focus is elsewhere.

The article: An Open Letter To CEOs Pursuing Digital Transformation

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