“As I’ve worked with large enterprises over the last five years on their digital transformation efforts, clear patterns have played out. Some things vary across categories and depend on a company’s starting place — but successful digital transformations usually share specific traits that translate across industries. What makes a digital transformation effort successful? What actually accelerates a company’s innovation, expands its business and disrupts industries? It often boils down to a few core issues.

Great practical advice from the Global Digital Transformation Strategist at Apigee (Google). Written in an unusual way, the article highlights the fact that DX is not a technology transformation; whereas the technology is the key enabler, the real transformation focus is elsewhere.

The article: An Open Letter To CEOs Pursuing Digital Transformation