“Digital transformation involves more than just updating technology and processes; it also involves revenue and shareholders. Many companies are hesitant to invest in digital transformation without knowing if the investment will pay off. However, when done strategically, digital transformation can improve stock prices and revenue in the long run. These seven major companies show that changes might not occur overnight, but investing in digital transformation can make a large financial impact over time.
A great article for anyone looking into the DIgital Transformation success stories. The outhor outlines the positive effects of DX initiatives across 7 well known brands; Best Buy, Target, Hasbro, Home Depot, Microsoft, Nike and Honeywell.