Companies like FC Bayern München are facing the challenge of digitalization on one side, and maintaining their own DNA on the other. Before his keynote at the ISPO Digitize Summit, Stefan Mennerich, Director of Media, Digital and Communication at FC Bayern, talks in an interview about the digital transformation of the sports industry and his company as a positive example.

Interview with Stefan Menerich, Director of Media, Digital and Communication at FC Bayern München. A great insight into FC Bayern’s state and ambition around Digital Transformation.

The article: Learning from FC Bayern: “Digital Transformation Is an Eternal Beta Phase”